When it comes to creating PPC ads and push campaigns for various channels, there’s a lot to work on, from conducting market research to choosing your target audience to finally launching the ad in multiple formats.
When there is already so much to be taken care of, who wouldn’t want to save up on some time and a few bucks as well? That’s when creative automation comes into the picture.
Earlier, designers would have to manually hand-craft each design asset for every campaign to maintain quality and brand consistency. More often than not, it involves a lot of repetitive work tweaking the master designs to make what designers like to call 'adapts.'
Instead of replacing the work of creative experts, these tools are designed to assist them by handling the more repetitive, low-skilled components of designing, such as developing versions of digital ads for different channels or localization. Since campaign assets require consistent branding and a coherent campaign theme, slight adjustments are needed to fit with regional markets & channel standards. This usually requires multiple assets with minor variations in size, format, and text language.
Creative automation offers a much-needed helping hand in dealing with the high-pressure demands of modern personalized content marketing; as tailored, micro-targeted campaigns are in higher demand than ever.
Creative automation solutions are intended to relieve designers & marketers of the burden of manually creating innumerable, virtually identical copies of each item to provide personalization. Such tools enable marketers to become self-sufficient and quickly develop brand-consistent content without the back & forth with designers.
To list a few out of the many benefits of automated creation:
If the answer to any of the questions below is a yes; then you should definitely explore creative automation.
Creative automation will be a norm very soon. The early adopters can take the advantage today.