Ad fatigue is a common problem that can cause businesses to lose money. It refers to a situation where your audiences get sick or bored of seeing your ad again and again. This causes them to either pay no attention to the ad, its message or to skip it altogether making them less effective and preventing users from converting.
If you search the web, you will find hundreds of tips on how to reduce ad fatigue and ensure you enjoy a good return on your investment. This, however, is easier said than done since reducing ad fatigue requires some hard work and attention to a number of factors including dynamically generated product catalogue images.
Why Do We Get Bored of Seeing the Same Thing?
Some of us can watch our favorite movie again and again but the same rule doesn't apply to online ads, even if we like the content. It is natural to get bored of seeing the same thing over and over again, especially when you didn't ask for it.
After all, there are more than 7 million marketers on Facebook fighting for an attention span of just 1.7 seconds.
The problem with social media ads is that they’re not ‘native’, i.e.: they often stand out like a sore thumb and disturb one’s experience, which causes people to scroll endlessly.
The same goes for catalogue images. People who go through pages often look at the product or image on display to decide if a product is worth a buy or not. Not everyone’s going to open every product.
Since tastes differ, not every visitor will like the same image. Showing different images increases your chances of making a sale or converting a visitor. This is why 40 percent of marketers stop retargeting ads due to high CPAs.
How to Reduce Ad Fatigue
The best way to reduce ad fatigue is to show the right product to the right person.
When it comes to ads, the more the merrier doesn’t ring true. But, unfortunately, you can’t expect people to purchase a product right after they see it.
It takes about five visits to an ecommerce site before a visitor takes your desired action. Since users aren't going to remember you or your product, your best option is to retarget, i.e.: show the same product again and again but in a different manner.
By choosing dynamic ads, you can present users with something they’d be interested in and reduce the risk of getting ignored.
How to Get it Done
You will need the help of a third-party tool like Vizard to get the job done since most platforms like Facebook and Instagram do not have this feature.
Our software comes with some brilliant features including data-driven elements, thousands of templates to choose from, and support for all formats and channels including banners, stories, and feed. With our tool, customization is as easy as it gets as it's made to fit into the workflow.
Get in touch with us today to know more about how we can help your business or sign up to start.